PROJECT GOAL

With the rising number of cyclists in high-density cities, safety has started to become a concern, particularly at night. Edison Cycling Gear develops products to aid and provide safety to cyclists during their evening commutes: the Smart Glove and the Weather Jacket. These are designed to allow drivers to raise their awareness of cyclists using LED lights and reflective tape. The brand takes inspiration from the legacy of Thomas Edison and the materials used to display the lights on the Smart Gloves.

SPECIFICATIONS

Branding
Conceptual Design
Product Design
UI/UX